Fair and Handsome (yes... handsome)

Friday, September 28, 2007

Fair and handsome – BBC News Video

Watch BBC news video. The news reflects the importance of fairness cream including Emami Fair and handsome cream for men. It shows the popularity gain in UK market. The impact of Bollywood superstar Sharukh khan endorsing fairness cream like fair and handsome cream and its publics reactions are being reflected in the news video.

http://news.bbc.co.uk/player/nol/newsid_7010000/
newsid_7011600/7011608.stm?bw=nb&mp=wm&asb=1&news=1&ms3=50



Shahrukh with Fair and Handsome
Natural Care, 4:45 PM | link | 3 comments |

Fair and Handsome shown over World news and BBC WORLD news

Emami unique fair and handsome - Fairness cream for men - is gaining such a popularity that there has been News flash in various parts of world. Recently it has been shown in BBC America and BBC UK. Some of the Indian and non Indian viewers have even send email to us from America, UK, Belgium and south Africa.

BBC News has flashed a news on Bollywood Superstar Shahrukh Khan, its endorsement of fair and handsome cream, fairness creams. View the news at
http://news.bbc.co.uk/2/hi/uk_news/magazine/7010885.stm. Various mixed views has been discussed over the news.
Shahrukh Khan in Fairness cream ad
Natural Care, 4:39 PM | link | 4 comments |

Tuesday, September 11, 2007

Comments on Shahrukh Khan and Fair and Handsome

Hey, did you saw the new Fair and Handsome commercial featuring Shahrukh Khan? There were a lot of comments after the ad was aired for the first time in the month of August 2007. I would like to quote few of those comments which were passed by critics. The first one goes like this:
“….As expected its pretty horrendous and for a lack of a better word, idiotic. The actor may never read my tirade about him endorsing Fair and Handsome, but endorsing the cream is pitiable and not expected from an intelligent man like him….”
Another comment is as follows:
“When the reigning star of Hindi cinema publicly endorses a cream that openly advocates fairness, lightness of skin, as desirable, nay necessary, it is a damn bad show. How could he do it?”
An additional two:
“Television commercials for Fair and Handsome, airing in August, show Shah Rukh, lauding a product that many see as entrenching discrimination based on skin colour by encouraging people to bleach themselves a lighter hue.”
“The brand gives an impression that the users are having a lack of confidence and feels insecure and have less self esteem.”
For so many years, fairness cream was ruled by women either to get a job or to get married with a handsome person. But none came to criticize those ad concepts of fairness creams. It even showed ads where a lady can’t dance because she lacks in confidence. Once she started using fairness creams, her confidence level increases to such a height that she won the one place. Wasn’t that an act of “entrenching discrimination based on skin colour” or an act of showing “lack of confidence”? Then why didn’t the critics said anything?
The first company who took a smart decision to launch fairness cream is Emami Group. The basic idea to make an herbal fairness cream is that, men’s skins are much rough and tough than women’s soft skin. The products which would be beneficial for soft skin, is not at all helpful for a rough skin. So, they launched an herbal fairness cream which would be helpful for men. So their intention was not discriminate skin colour, but to launch a more powerful fairness cream which would be beneficial for men.

Now, please comment on the logic behind these critics’ views.
Natural Care, 8:41 PM | link | 2 comments |

SRK with Fair and handsome Video

Hey, did you watch the television commercial ad of Fair and Handsome fairness cream featuring Shahrukh Khan which was first time spaced on the month of August 2007? I think Shahrukh has once more mesmerized us with his ever charming attitude and wonderful aesthetic personality of attracting his viewers. Although he is now at his 40s, but still we can feel his exotic aura of energy and charms at once he appears onscreen. This has again happen when we saw him in the ad. His magnificent charisma and superlative energy performance can provide any young actors a sense of insecurity at the Bollywood industry. Thus, Shahrukh Khan remains one of Bollywood’s ageless delightful personalities.
King Khan even chopped his little pony and sports his new look at the commercial with two young co-actors. Just like there was a huge wave of controversies revolved around SRK after he was seen flaunting with beautiful ladies in the Lux commercial, this time again he was flooded with arguments. Many people saw this advertisement as a discriminating factors based on skin colour; but the main objective of the ad was to make the male society aware that all through these years, they have been using a women’s fairness cream which was basically useless for their skin type and Shahrukh Khan even wanted to progress the Indian males towards metrosexuality.

video
Natural Care, 3:39 PM | link | 2 comments |