Fair and Handsome (yes... handsome)
Friday, September 08, 2006
Growing Demand of Fairness cream in Men:
The growing demand of different cosmetics and skin care products for men proves that Men are now taking care of their skin. They’re using different skin care products to protect their skin from sun and everyday’s pollution. Especially the Indian Men, they didn’t think anything beyond an aftershave lotion and a perfume or body deodorant. But now they’re going to beauty parlours.
Good and healthy looking face is the key of attraction. According to IndiaDaily , The surprise upsurge in demand for male grooming products like fairness creams has opened a whole new segment for FMCG players. What began with the success story of Emami's fairness cream for men, ''Fair and Handsome'', has almost become an inspiration for others, who will hit the market with similar products soon. Fair and Handsome clocked sales of Rs 16 crore in the first 11 months of its launch and is expected to generate as much as Rs 65-70 crore in the current fiscal, Emami Director Mohan Goenka said.
Telegraphindia says, market research now reveals that 32 per cent (some estimates say 28-30 per cent) of the buyers of fairness creams are men, not women. In the interests of fairness, some cosmetics manufacturers have announced that the whitening ingredients in fairness creams are formulated to work on women’s skins; men need a different formula. And they’re getting it: this week, Emami became the first company to launch a fairness cream specifically for men, called Fair and Handsome.