Fair and Handsome (yes... handsome)

Thursday, January 10, 2008

Fitness Tips for Men

Fitness means ability of a person to live a disease free life which is also comparatively stressed free. Fitness also means a well balanced life and for that purpose proper nutrition and exercise are must. It also contributes the quality of life. Following are some information on Men’s fitness tips-

1. Try to maintain proper body weight. Obese or overweight can increase life risk or diseases such as diabetes, high blood pressure, heart disease, cancer and stroke. So, do required exercises in regular basis under proper guidance and eat fat-free foods.

2. Try to follow balanced diet. Eat fruits on regular basis as they’re anti oxidants. Also take more green vegetables and foods which contain less saturated fat can help to improve your health.

Beets and Cabbage both are very effective vegetables for a good health. But they’ve some process to eat them, try to follow it.


Try to eat fresh and raw beets. Boiled beets decrease their antioxidant power which is good for health. So, take fresh beet, cut it into pieces and mix them with one tablespoon of olive oil and a half lemon juice, eat it as salad.


Cabbage is loaded with huge calories and valuable nutrients. You can also eat it as a salad. You can try an Asian-style slaw. Here's what you'll need- finely shredded cabbage, two lime juice, four tablespoons of canola or peanut oil, half cup of shredded carrots, one fourth cup of peanuts, one fourth cup of chopped cilantro and one tablespoon of sriracha. Mix the ingredients and refrigerate for 20 minutes before serving.

3. Try to be smoke-free. It also affects your health seriously. When you’ll stop smoking, you will dramatically improve your chances of avoiding numerous physiological and biological side effects.

4. Take proper vaccinations which protect you from different virus. Certain lifestyle, certain work, travel to certain places might leads many hazards in your health.

5. Get enough physical exercise to provide your health fit. Try to maintain a daily routine. Work out at least thirty minutes in daily basis. Try to walk in a fresh place, swimming at a local pool or gardening.

Gym can help to keep you fit, feeling energetic and looking young. To make your workout smoother, always work your larger muscles first, such as with chest and back exercises. For lower-body exercises work the quadriceps first, the glutes, then hamstrings and calves. You take also some abs exercises crunches, sit-ups etc.

6. Protect your physical and mental fitness by engaging yourself in positive activities which help to you handle your stress at work and at home.
Natural Care, 6:14 PM | link | 115 comments |

Tuesday, December 11, 2007

Emami Mr.Handsome Contest – a splendid ritual at Mumbai

Emami has organized Mr. Handsome Contest, a very new concept in Indian fashion Industry. The glittering ceremony held on 30th October at Mayfair Rooms- Worli, Mumbai. The contestants were shortlisted from almost 1000 entries that Emami received at ‘Malhar’- the annual St Xavier’s College Fest. Emami selected 25 contestants among whom the final 10 contestants were further selected at introduction rounds. From those 10 candidates only three have been chosen as the winners.

Following are some images of that stunning ceremony-

Judges Sharon Prabhakar her husband Alyque Padamsee are in tense mood

Singer Shazneen performing during the interval

Winner Rajeev Ranjan in Thanking mood after adjudged winner

The contestants were selected by the decision taken by celebrity judges Alyque Padamsee, Ashok Salian and Sharon Prabhakar. That beautiful show has been conducted by the choreographer and grooming expert Achla Sachdev.

Following is the video of Mr.Handsome Contest-

Sources- http://www.fairandhandsome.net/



Natural Care, 6:51 PM | link | 2 comments |

Monday, December 03, 2007

Hair Coloring – for Stylish and Smart Looking Guys

Now-a-days hair coloring is a trend fashion. Fashionable and stylish person looks smarter by hair coloring. But it depends on their complexion. Choose the right color. Your hair color should match with your complexion. So, always take proper suggestion from beautician before hair coloring. Here are some ideas on hair coloring:-

Pale skin - Any hair color will look good on pale skin.

Pink skin - If you have pink color skin, then try to avoid shades of red or blonde. Select ash tones which neutralize your coloring.

Sallow skin – Try to use deep reds and avoid gold, yellow or orange tones.

Olive skin – If your have olive complexion then apply dark colors and add red or brown shades.

Commercial hair tones may make coloring your hair easily, but it can be damaged your hair, because it always made with chemical substance. It may even create a risk to your physical and mental health. So, try to avoid chemical hair colors and consider homemade hair tones.

1. To making dark brown hair a homemade hair color can be created by using walnut husks and water. Boil the husks in water for fifteen minutes. After that strain the mixture and apply the liquid to color your hair.

2. To get red hair mix kool aid powder with a little water and apply to the hair. Timing will depend on how bright you want the color.

Don't forget to do a patch test first before making your own homemade hair dye to make sure you don't have any allergic reaction.

After Care Tips – If you want to refresh your hair color; then you can use color-enhancing herbal shampoo and conditioner once in a week.
Natural Care, 5:04 PM | link | 1 comments |

Friday, September 28, 2007

Fair and handsome – BBC News Video

Watch BBC news video. The news reflects the importance of fairness cream including Emami Fair and handsome cream for men. It shows the popularity gain in UK market. The impact of Bollywood superstar Sharukh khan endorsing fairness cream like fair and handsome cream and its publics reactions are being reflected in the news video.


Shahrukh with Fair and Handsome
Natural Care, 4:45 PM | link | 3 comments |

Fair and Handsome shown over World news and BBC WORLD news

Emami unique fair and handsome - Fairness cream for men - is gaining such a popularity that there has been News flash in various parts of world. Recently it has been shown in BBC America and BBC UK. Some of the Indian and non Indian viewers have even send email to us from America, UK, Belgium and south Africa.

BBC News has flashed a news on Bollywood Superstar Shahrukh Khan, its endorsement of fair and handsome cream, fairness creams. View the news at
http://news.bbc.co.uk/2/hi/uk_news/magazine/7010885.stm. Various mixed views has been discussed over the news.
Shahrukh Khan in Fairness cream ad
Natural Care, 4:39 PM | link | 4 comments |

Tuesday, September 11, 2007

Comments on Shahrukh Khan and Fair and Handsome

Hey, did you saw the new Fair and Handsome commercial featuring Shahrukh Khan? There were a lot of comments after the ad was aired for the first time in the month of August 2007. I would like to quote few of those comments which were passed by critics. The first one goes like this:
“….As expected its pretty horrendous and for a lack of a better word, idiotic. The actor may never read my tirade about him endorsing Fair and Handsome, but endorsing the cream is pitiable and not expected from an intelligent man like him….”
Another comment is as follows:
“When the reigning star of Hindi cinema publicly endorses a cream that openly advocates fairness, lightness of skin, as desirable, nay necessary, it is a damn bad show. How could he do it?”
An additional two:
“Television commercials for Fair and Handsome, airing in August, show Shah Rukh, lauding a product that many see as entrenching discrimination based on skin colour by encouraging people to bleach themselves a lighter hue.”
“The brand gives an impression that the users are having a lack of confidence and feels insecure and have less self esteem.”
For so many years, fairness cream was ruled by women either to get a job or to get married with a handsome person. But none came to criticize those ad concepts of fairness creams. It even showed ads where a lady can’t dance because she lacks in confidence. Once she started using fairness creams, her confidence level increases to such a height that she won the one place. Wasn’t that an act of “entrenching discrimination based on skin colour” or an act of showing “lack of confidence”? Then why didn’t the critics said anything?
The first company who took a smart decision to launch fairness cream is Emami Group. The basic idea to make an herbal fairness cream is that, men’s skins are much rough and tough than women’s soft skin. The products which would be beneficial for soft skin, is not at all helpful for a rough skin. So, they launched an herbal fairness cream which would be helpful for men. So their intention was not discriminate skin colour, but to launch a more powerful fairness cream which would be beneficial for men.

Now, please comment on the logic behind these critics’ views.
Natural Care, 8:41 PM | link | 2 comments |

SRK with Fair and handsome Video

Hey, did you watch the television commercial ad of Fair and Handsome fairness cream featuring Shahrukh Khan which was first time spaced on the month of August 2007? I think Shahrukh has once more mesmerized us with his ever charming attitude and wonderful aesthetic personality of attracting his viewers. Although he is now at his 40s, but still we can feel his exotic aura of energy and charms at once he appears onscreen. This has again happen when we saw him in the ad. His magnificent charisma and superlative energy performance can provide any young actors a sense of insecurity at the Bollywood industry. Thus, Shahrukh Khan remains one of Bollywood’s ageless delightful personalities.
King Khan even chopped his little pony and sports his new look at the commercial with two young co-actors. Just like there was a huge wave of controversies revolved around SRK after he was seen flaunting with beautiful ladies in the Lux commercial, this time again he was flooded with arguments. Many people saw this advertisement as a discriminating factors based on skin colour; but the main objective of the ad was to make the male society aware that all through these years, they have been using a women’s fairness cream which was basically useless for their skin type and Shahrukh Khan even wanted to progress the Indian males towards metrosexuality.

Natural Care, 3:39 PM | link | 2 comments |

Saturday, July 28, 2007


Herbal treatment for skin is quite popular from early days and it was more admired among women. But now, not only women but men are also careful about their skin. We all are aware about the common fact that men’s skin is much rougher than women’s. So at times, they suffer from different skin aliments, like acne, blemishes, etc.
The followings are some of the home-based skin care tips, which might help you from skin problems:
1. Mix one teaspoon of orange juice, one teaspoon of olive oil, one egg yolk with few drops of rose water and lime juice. Apply it onto your face for fifteen minutes and then wash it off.
2. Aloe vera is a good moisturizer. Use its gel form to remove the dead cells.
3. Mix a drop of tea tree oil to your day/night cream for a smooth, lustrous skin.
4. Eat fruits and vegetables containing Vitamin E, since it helps to glow your skin.

5. And finally drink lots of water.
Natural Care, 2:05 PM | link | 2 comments |

Thursday, June 28, 2007

King Khan with Fair and Handsome

Shahrukh Khan, the superstar of Bollywood is going to be the Brand Ambassador of Emami’s Fair and Handsome. I’ve got the news from several sites. We’ve seen King Khan in several ads and now he’s going for the publicity of Fair and Handsome. Interesting!! Now he is a brand image and extremely popular among teenagers. But still some doubt is there like:

Will Shahrukh Khan be able to make the product popular?

Fairness is a sensitive issue and how Shahrukh could manage the ad to convince his million of fans?

A big question is also there, will he loose his popularity as many of the young people do not like fairness cream. On the contrary will it be more popular after seeing Shahrukh is with Fair and Handsome?

Well, time only can give the answer. But I want You people come out and share your views.
Natural Care, 3:04 PM | link | 11 comments |

Friday, June 15, 2007


Now-a-days hair stylists can do wonders to your hair. Although, men are more casual and less bothered about their hair styles, but they can do a lot of experiments, if they want. A right hair style and a right cut can grow up your confidence level and can bring contentment to you. Here, I like to portray some of the basic styling for men, which you can follow:

1. Burr: It’s the most easy hair cuts during the hot summer months. The hair length is around half an inch to one eighth all over the head. You hardly have to look after it. It’s the least maintenance hair style.

2. Crew cut: Next is the crew cut. It is more suitable of those with oval facial shape and normal sized heads. In this style, the hair is cut short on the sides and at the back. On top, the length is although a bit bigger than the sides. Those with big ears are not at all recommended. It even suits those with thin hair texture.

3. High and Tights: These are mostly found among US marines. The sides of the head are completely shaved off and the top are generally cut in a short flat top of around one fourth to one seventh inches long.

4. Short taper: The top hairs are slightly longer than the sides, which are quite short, especially above the ears.

5. Layer cut: The hair should look muddled with a combination of long and short for lifting up the top. Use razors for trimming it down. Sides are shorter, than the top.

6. Medium Layer: The sides and the back are cut slightly short than the rest. Back combing of this types, gives a stylish look.

7. Shag: This is also known as long layers, where the hairs are cut with a razor. The sides and front hairs should be irregular to give a bit messy look.
Natural Care, 3:48 PM | link | 2 comments |

Thursday, May 31, 2007

Make Astringent at Home

The word ‘astringent’ came from the Latin word “astringere”, which means “to bind fast”. It is specially used to remove the last trace of grease and to tighten the pores to remove excess oil from the skin.
Strong astringent are never good for dry skin, as it makes the skin much drier. So, a mild astringent is much more helpful in case of dry skin.
You can even make astringent at home. Some of the recipes are as follows:
1. Slice lemon and orange into thin layers and then place them into blender with rubbing alcohol. Make puree of the fruits by blending it for about a minute and then strain the mixture through a strainer into the jar. You can keep this astringent up to half a year.
2. Mix fresh sage leaves, dried chamomile, witch hazel and two-three teaspoon of apple cider vinegar into a tightly closed jar. Shake it well and keep aside for a week, shaking once in a day. After a week, strain it thoroughly for the natural home made astringent.
3. Mix lemon juice, witch hazel, alcohol and peppermint. Then stain the liquid into an air-tight bottle.
4. Grate some cucumber and strain the juice from it. Then apply the juice to your face for natural astringent. It helps in toning and tightening of the skin.
5. Lemon itself is a strong astringent. So, it is always wise to dilute it into water and then use it. Be careful with your eyes.
Natural Care, 12:41 PM | link | 1 comments |

Monday, March 05, 2007

New fashion for men

Recently, I was watching Eminem in a music video and he made me numbed. The amount of jewellery that he wore was much more than what I or my friends wear. But finally, I must admit that he was looking extremely handsome.
The whole environment around us has a fresh feeling of new fashion trend for men with heavy bracelets, ear rings, bangles, pendants, necklace, finger rings, cufflinks etc. Other than Eminem, famous Indian music director, Bappi Lahiri is one such another example, who loves to wear jewellery. I went to a party last night and watched those fashion conscious men out there. They not only stuck to the traditional jewellery, but also had some innovative way of wearing them. Like, a guy was having a pierced ring in nose and one in eye brow. Even I saw a man wearing a ring in tongue.
Since today’s “METROSEXUAL” men are more conscious about their looks, so men’s jewellery is approaching more towards centre stage in the fashion world. They want themselves to be well groomed and look sophisticated.
Natural Care, 5:16 PM | link | 8 comments |

Wednesday, February 21, 2007

Mint (Mentha spicata)

Mint is known as mentha spicate, a common medicinal herb useful to make many general products we use in our daily life like, toothpaste, food, candy, mouth freshener and also helpful to flavor and garnish vegetables, pork roast etc. According to Greek mythology it is called Minthe. It has almost 25 species or above. Mentha piperita or Pepper mint is the king of all mint. Menthol, obtained from different mint essential oil is a general component of cosmetics and perfumes and also useful for making medicines. It has been said that mint extracts has the ability to keep the mosquitoes away. Generally it has many benefits. It can heal indigestion, stomachache, anxiety, irritable bowl disorder, colic, vomiting and mostly it refreshes the body. Menthol has great anitiseptic and cooling circulation agents.
Natural Care, 8:10 PM | link | 4 comments |

Thursday, January 25, 2007

Aftershave- the important shaving component

Aftershave is one of the important components of men’s shaving kit. It may be in the form of gel, lotion or balm which is generally used after shaving. Usually it contains antiseptic agent which protect skin from infection due to cuts. Besides this it brings softness and moisturizes the skin. Well perfumed aftershave may boost the mood. Even most customers go for the smell first while choosing an aftershave instead of knowing the other qualities.
In ancient Egypt aftershave like stuffs were used to cleanup the dead body before preparing a mummy.

Home made aftershave: Here is a method of preparing aftershave at home. Take 3tablespoons witch hazel, 5 tablespoon cider vinegar, 5 tablespoons orange flower water, 15 drops bergamot essential/fragrance oil, 15 drops bergamot essential/fragrance oil and 10 drops lemon essential/fragrance oil. Mix them well into a bottle. Use it after one week. Keep it in cool and dark place.

Sources: http://www.pioneerthinking.com/aftershave1.html
http://www.indobase.com/fashion/men-fashion/accessories/after-shave-care.html http://en.wikipedia.org/wiki/Aftershave
Natural Care, 9:31 PM | link | 5 comments |

Monday, January 15, 2007

Parameters of handsome men through women's eye

When we talk about a handsome man the common picture that comes in our mind a tall and smart man with good physique. But guys do you know really how women define their handsome men? I’ve taken a survey and according to that most women think personality and nature are the two most valuable things that a guy should have to be called as handsome man. It’s very surprising that they even don’t go for look first……hmmm interesting. Women think confidence level in a man reflects his personality. Whether a man is good looking but with less confidence shouldn’t be called as handsome.

Tall and good looking men can obviously attract women with their appealing look but there are also so many things that a man should have to be called as a complete man. Those are how he speaks, whether the man has positive attitudes in his life or not. A very important thing is that how he respects women. So all these things will come under the nature of a man what I stated earlier. So guys!! A gym made body, a stylish hair style could give you a smart look obviously but don’t think that’ll enough to make you handsome. Along with maintaining your body and style you need to look after the internal thinks also. Take care of your intelligence, your outlook and try to be a complete man. All the best!!
Natural Care, 1:27 PM | link | 4 comments |

Friday, January 12, 2007

How to prevent wrinkles?

Many of us are so scared about this word wrinkle that before those crooked lines appear all over our face, we are all set to use any thing which ones recommend. With the age the crinkles appear, there are no other options but to accept it. But if we take some particular measures, then we can prevent early wrinkling. Some of the ways used to prevent it are:
1. Eating healthy foods which are rich in high anti-oxidants. Need to avoid spicy and fast foods as much as possible.
2. Drink atleast 8-10 glasses of water per day to make skin soft, healthy and shiny.
3. Before you step out of the house, always apply sunscreen with SPF 15 or higher.
4. Make sure that your eyes are covered with sunglasses to stay away from ultra violet rays whenever you go outside.
5. Get plenty of sleeps.
6. Avoid drinking alcohol and stop smoking.
7. Moisturize your skin daily.
8. Try to minimize the stress level. Practice pranayam and meditation under proper supervision of an expert.
9. Some light exercises or yoga should be done. A brisk walk in the morning is also very helpful.

I would like to suggest a home made mask (apply three times a week), which might help you to prevent wrinkle. Make a paste of a small banana, 2 tablespoon of fresh cream, 1 tablespoon of honey and 1 tablespoon of oat flour. Apply the mask all over the face including the area around the eyes and neck. After 30 minutes, rinse off with mineral water. Pat dries the face and then dab on a little rose hydrosol (hydrosols are a byproduct of steam distillation, which are formed while extracting essential oil).

to avoid dehydration of skin.

Make sure that your eyes are covered with sunglasses to stay away from ultra violet rays.
Natural Care, 8:08 PM | link | 3 comments |

Tuesday, December 26, 2006

Hollywood handsome actors’ vs. Bollywood actors

In recent news we’ve seen that 45years old Hollywood handsome actor George Clooney has won title of ‘The Sexiest Man alive’ of this year. He had been choosing by ‘People Magazine’. It was his second times achievement in his acting life. In bollywood Amitabh Bachchan grabs the no. 1 position in top 10 Most Handsome Actor’s Survey.

Being an international stage the Hollywood actors/actresses are easily get the chance to be world famous stars. In case of Bollywood actors generally they were go around in national level. But thanks to media and international production houses who helped Indian films to launch globally. The Bollywood actors’ popularity is increased day by day in out side India.
There is no doubt that Hollywood actors are so handsome that they would become style icons of the youth. But there is also no reason to ignore the bollywood actors’ glamour in comparison to Hollywood stars. Now they are equally competing with them (Hollywood actors). Salman khan is rated as no. 7 good looking guy in the world. Last month Abhishek Bachchan rated as Sexiest Man in Asia. The list of achievements by bollywood actors at international platform is not end at this point. I wish them best of luck for future.
Natural Care, 9:49 PM | link | 7 comments |

Thursday, November 30, 2006


In early days, moustaches were the symbol of a man’s status and his pride. As a man increases in his rank, his moustache becomes thicker and much bushier. – This is the history of moustache, which is quite interesting.
Men are always in dilemma whether to wear a moustache or not. There are associations like World Beard and Moustache Association, whose purpose is to encourage the universal admiration of beards and moustaches.
Moustache had now become a part of men’s facial decoration. They style their moustache and beard accordingly. Here are the lists of some of the styles:

The Chin Curtain – it is grown along the jaw line and covers the chin completely. Abraham Lincoln was the individual who made this moustache famous.

The Goatee – it is quite popular among the actors, heroes and even musicians. It is grown in the chin combined with a clean shaved head or with small hair style. This goatee can even be worn with a moustache.

The soul patch – it is worn just below the lower lip and above the chin. These moustaches were most popular among the jazz artists in 1950s and 1960s. The shape varies from horizontal to vertical. Some of the famous persons who wore it are Bruce Springsteen and Aamir Khan.

The Handlebar Moustache – it is a really interesting moustache. The handlebar moustache is distinguished by the truth that it must be worn long enough to curl the ends of the moustache upward. The curling is done by the help of specialized styling wax.

Fu Manchu style – it is extended downwards passing the mouth on either side of the chin. In modern time, the moustache is given different shape and size at the bottom.

The toothbrush – it is a bushy moustache placed in the centre of the lips, having three to five centimeters in length. Rather than tapered, the side of the moustache is vertical. The two most famous person who worn the moustache are Adolf Hitler and Charlie Chaplin.

Walrus – it is thick and bushy in characteristics, which hang down over the upper lips, typically curling up towards the end. Australian cricketer, Merv Hughes wears it.

But having a clean shaven face never goes out of style. If you are confused about what type of style to wear and what would your facial structure suit the most, I would personally recommend cleanest looking style of facial hair, which is shaving the whole facial hair. This style gives a fresh, elegant and preppy looks.
Natural Care, 7:49 PM | link | 3 comments |

Saturday, November 25, 2006

Men’s fashion

Earlier, men were much more gadget freak, rather than fashion. But this concept had entirely changed. Approximately every man in today’s world is getting too fashion conscious. They know what suits them the most, including men’s wear, watches, accessories, wallet, shoes, ties, etc. Now most of the men speak about bands like Gucci, Versace, and Armani, by regularly watching fashion shows to know the latest trend in men’s fashion; which used to lack previously. They want to compete with women in the field of fashion; so they often visit salons for doing the girly bits and pieces, like waxing, facial, piercing etc.
Not only men are cognizant about what they wear, but they are also conscious about their skin. So they regularly go for cleaning, toning and moisturizing their skin. Men had even started experimenting on hair. Almost on every alternate month, they go to the salon for a complete new hair style, sometimes asymmetric hair cut, sometimes long, sometimes curly, sometimes spikes and even sometimes bold with a tattoo done right on the top of the head. I even saw some men who are always in confusion, whether to have beard or not. But there are many styles of beard, like the chin curtain, the goatee, the goatee with moustache, the soul patch, the fu Manchu, the maharaja style mustache, mutton chops and finally the full beard. Many men even prefer to be clean shaved.
So with the change of time, men’s attraction towards fashion is quite admirable and eye catching. We may term it as “globalization in terms of fashion among men”.
Natural Care, 8:30 PM | link | 1 comments |

Friday, November 24, 2006


Liquorice (Botanical Name: Glycyrrhiza glabra), the herb is nearly 1.5 metres in height with compound leaves. It has great medicinal values. It’s an anti- inflammatory, antiviral and also having skin brightening properties. Starting from stomach disorders to cough, sore throat, muscle pain, constipation it serves as an excellent remedy. Liquorice can be used externally as it has a soothing effect on skin.

This deep rooted plant is found in Southwest and Central Asia. In India it is quite popular with the name”Mulethi”. In different facial soaps liquorice is often used. It can be used for detoxify the liver and kidney. An interesting point is it can be used as an aid for those who want to quite smoking.
Natural Care, 3:43 PM | link | 2 comments |

Monday, November 13, 2006

Men’s hair care

We know very well that today’s men are very much cautious about their grooming or style and hair is one of the important parts of it which need to be nurture carefully. Always cut the hair according to shape of your face and type of your hair. There are found various hair types like oily, dry, normal, straight and curly or combination of any of them. Clean and wash your hair regularly to make it healthy. Here are few steps to care your hair i.e. Washing, Toning, Conditioning, Grooming and Style. Wash hair is must be in your daily routine. You must massage softly through all over your scalp after wash. It helps to release natural oils from sebaceous glands.
Conditioner is must be listed in your hair care products. You have to be very careful when you purchase it. Always buy a good quality herbal conditioner to moisturize your hair.
Next is brushing and combing with round and natural bristles which are the parts of hair grooming. Lastly style your hair as you desire or which make you feel comfortable and easy to maintain.

Hair loss-

Hair loss or baldness is commonly noticeable in men. Basically it comes from the family history of both father and mother side. Beside this there are several reasons like hormonal problem, over stress, illness, dandruff, chemical based stuffs etc.
Improper care also leads excessive hair loss. Before starting the treatment you have to be found the exact cause of hair fall or consult with specialist.

References: http://www.wikihow.com/Create-a-Good-Hair-Care-Routine-for-Men, http://familydoctor.org/081.xml, http://www.medicinenet.com/hair_loss/article.htm
hair loss heading
Natural Care, 3:08 PM | link | 1 comments |

Thursday, October 26, 2006

Sun protection for Men’s skin

Should men need to take care of their skin? Should they think about their beauty/grooming? The answer is yes. According to dermatologists, men have a tougher skin than women. So their skin treatment should be some where different than that of women. As per the sun protection is concerned they should choose a right kind of sun guard to protect their skin from harmful UV rays. Daily usage of sunscreen lotion or sun protection cream with SPF-15 or higher than that could be useful to protect their skin. Researches shown that protection against UV rays can reduce the chances of skin cancer. Besides applying sunscreen other measures should be taken like:

Wear Full sleeve shirt at day time.
To protect your face and neck wear a wide-brimmed hat.
Apply sunscreen 30 minutes before going outside.
Natural Care, 6:58 PM | link | 1 comments |

Friday, September 08, 2006

Growing Demand of Fairness cream in Men:

The growing demand of different cosmetics and skin care products for men proves that Men are now taking care of their skin. They’re using different skin care products to protect their skin from sun and everyday’s pollution. Especially the Indian Men, they didn’t think anything beyond an aftershave lotion and a perfume or body deodorant. But now they’re going to beauty parlours.

Good and healthy looking face is the key of attraction. According to
IndiaDaily , The surprise upsurge in demand for male grooming products like fairness creams has opened a whole new segment for FMCG players. What began with the success story of Emami's fairness cream for men, ''Fair and Handsome'', has almost become an inspiration for others, who will hit the market with similar products soon. Fair and Handsome clocked sales of Rs 16 crore in the first 11 months of its launch and is expected to generate as much as Rs 65-70 crore in the current fiscal, Emami Director Mohan Goenka said.

Telegraphindia says, market research now reveals that 32 per cent (some estimates say 28-30 per cent) of the buyers of fairness creams are men, not women. In the interests of fairness, some cosmetics manufacturers have announced that the whitening ingredients in fairness creams are formulated to work on women’s skins; men need a different formula. And they’re getting it: this week, Emami became the first company to launch a fairness cream specifically for men, called Fair and Handsome.
Natural Care, 1:16 PM | link | 4 comments |

Thursday, June 15, 2006

The idea of fairness is only equated with women and beauty, or is it? Read on to find out your self...

Indian men go tall, fair and handsome
By Monica Chadha
BBC News, Mumbai
Wednesday, 2 Nov., 2005

All is fair. So believes an Indian cosmetics company that has launched a new skin-lightening cream exclusively for men in an attempt to target the growing number of metrosexual males.

Called Fair and Handsome, the advertisement for the product gives the message: be fair or remain in dark oblivion.

Until now, skin-lightening creams have been aimed almost exclusively at women. This is the first launched nationally for men.

Surveys carried out by cosmetics companies suggest growing numbers of Indian men are using the creams.

Emami Industries, which launched Fair and Handsome, said its research showed that figure was 29%, which some might find unlikely.

But the firm's director, Mohen Goenka, says: "We tested the product in the southern city of Hyderabad and the response was much better than we expected.

"There is no doubt men are becoming conscious of their skin. We realised there was a ready market for a product like this and began selling it across the country."

He added: "Our initial worry was men would be shy and not buy it. But these fears have proven unfounded."

'Wheat fields'

The domestic skin-lightening cream industry is valued at over $190m - a strong indicator of the great Indian obsession with fair skin.

Mothers are known to tell their daughters not to play in the sun and to be sure to apply sunscreen when they go out because no man would want a dark bride.

Editor of men's magazine, Man's World, Jerry Pinto, says most dark-skinned men are as insecure as women and go to equal lengths, albeit secretly, to achieve lighter skin.

"I don't think men share this notion of tall dark and handsome," he says.

"In India, it's tall, fair and handsome. A look at the matrimonial section, which is a very good way of seeing how men look at themselves, there's not one guy who admits to being dark and attractive, they just say we are wheatish and fair.

"So there is just not one dark-skinned person in this country, they are all rolling wheat fields of masculinity."

Prof Shallini Bharat, a socio-psychologist with the Tata Institute of Social Sciences, believes this complex is a result of the country's history.

"India's rulers have always been fair, be it the Aryans in the early centuries or Europeans in later years. Fairness is equated with superiority, power and influence, therefore the preference for lighter skin."

Most advertisements for the creams tend to portray that dark skin will hold a person back, whereas fair skin will mean social acceptance and even success in the chosen profession, as well as among the opposite sex.

The advert for the male cream shows a dark-skinned college boy relegated to the back seat and ignored by the girls until he uses the product. Soon enough, his complexion lightens and girls flock to him like moths to a flame.

Prof Bharat says this sort of advertising is not good for Indian society as it promotes fair skin in a country where a large percentage of the population is dark.


However, the commercial has certainly been effective in boosting sales.

At a big shopping store in southern Mumbai (Bombay), men did not seem shy of picking up the cream along with their groceries.

Banking professional, Bhavin Parikh, says fair skin is an issue for both sexes and men are now becoming more open about using skin care products.

"Previously, men believed that they are not supposed to use fairness creams and this was the domain of ladies only. However, times have changed now and we too are trying out new products to take care of ourselves.

"Men are no longer shy of admitting they want to look good."

Amit Gaikwad, a business manager, said he would not mind trying out the cream but only out of curiosity and not a deep-rooted desire for fair skin.

"I think it depends from person to person, some might prefer to be fair while some might not. To me, it doesn't matter. I think you should be the way you are."

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